Cloud kitchens, also known as virtual, dark or ghost kitchens are restaurants that do away with brick and mortar locations and focus only on takeaways, whereby a consumer has to use a website or mobile app to order food.

For a cloud kitchen, a lot of the operating costs incurred by traditional restaurants are done away with. We all understand that the costs of maintaining a full-fledged restaurant are sky high. To add to it are the real estate prices for these locations. Kitchen-only units come as a far more viable option when it comes to infrastructure.

Cloud kitchens are especially worth exploring for smaller enterprises like food trucks, home-based cooks or even those who’re interested in stepping foot into the business but have no prior restaurant experience. The best thing about a cloud-kitchen is that it lets you enjoy the power of distributed cooking. If you’ve kitchens in multiple locations, the food can be served hot and fast with a much lower delivery time.

Another direct advantage of having lower operation cost is that cloud kitchens can use some of the profit margins to offer much more competitive pricing. With higher margins, you’ve the ability to offer competitive prices and test them to see the market’s response.

Cheaper advertising and expanding delivery market are other key points to be taken into account when measuring the advantages of cloud kitchen over conventional restaurant model.

Food delivery is definitely going to play a massive role in the future of restaurants and these are exciting times for those who want to explore this segment.

What are your thoughts on the Cloud kitchen? Share your views below.